Josh Beckett won’t return Pat Jordan’s phone calls, and Jose Canseco is proving to be elusive as well. Jordan uses these and a number of other personal anecdotes to demonstrate how the stature of magazine writers has been greatly diminished in the world of professional sports over the last several decades. He takes a while to reach the story of his own ephinany on the matter. It came while watching a young Deion Sanders ham it up for a TV crew:
It was at that moment I realized that the tide had turned for print journalists like myself. Why should Deion waste his time talking to someone like me, who might write an embarrassing story based on my perceptions of him? TV cameras didn’t have perceptions, only images, which Deion could control. There was no analysis in Deion’s TV interview, just his flamboyant image and whatever words he wanted to use to create the image of “Prime Time.”
He laments this turning of the tide as a bad thing, claiming that it’s something of a shame that fans today don’t really get to know their favorite professional athletes the way they used to. Maybe it’s bad for guys like Pat Jordan who no longer have the access to the stars they once enjoyed, but I wonder if fans in general really care about this kind of stuff.
Sure, there was a time not so long ago when a Sports Illustrated profile was something most athletes coveted, and that profile would be widely read by fans around the country. But that was also a time before twenty-four hour sports channels, sports radio and the internet. Your typical sports nut experienced a lot of down time back in the 60’s and 70’s. Sports Illustrated gave them something to fill it with. Maybe fans were just thirsty to read anything about their favorite sports stars, whether it be an in-depth personal profile or a total puff piece.